Corporate

Vision & Mission

The Sultana Bran Hockey One League is establishing a prominent place in the Australian sports market, engaging existing hockey fans and developing a whole new following for the sport.

Audiences are being drawn to compelling and highly entertaining family friendly event day experiences across Australia, and high-quality broadcast through our presenting partners if they can’t get to the venues.

The best existing and emerging players, coaches and officials in Australia and around the hockey world want to participate, and become household names and heroes as the Sultana Bran Hockey One League becomes renown as the best domestic hockey competition in the world.

High quality business brands want to partner with, and invest in the Sultana Bran Hockey One League and its Teams, attracted by the integrity, values and reach of the competition and its participants.

Local and national media partners recognise the quality of competition and value of providing extensive coverage across their traditional and social platforms to their audiences, stimulating a virtuous circle of value creation and wider interest.

As a truly gender equal and national sport, the Sultana Bran Hockey One League is fast becoming the must see sports competition during spring each year, and the platform for selection to Kookaburras and Hockeyroos national teams for Australian-based players.

The Sultana Bran Hockey One League is Real Hockey. Reimagined.

Board

Colin Richardson, Chair

Colin Richardson, Chair

Colin Richardson is the Managing Director of investment bank Moelis Australia and has previously held Managing Director roles with Rothschild, Citigroup and Deutsche Bank. He was appointed to the Board of Hockey Australia in 2018 and remains a Director for the NSO. Colin has a strong hockey background, having played since his university days and served on the Hockey NSW board for three years. He joined the Hockey One League Board in July 2019 and was elected by the Board as its inaugural Chair.
Carolyn Campbell

Carolyn Campbell

Carolyn Campbell is a current Director of Bankstown Sports Club and Chair of Sport NSW, and a former long-standing Chief Executive Officer of Netball NSW. During her tenure, Carolyn has seen the sport and organisation enjoy unprecedented success both on and off the netball court, including the introduction of the Trans-Tasman Netball League – the ANZ Championship – and the NSW Swifts in 2008. Carolyn led Netball NSW on a journey to the new Suncorp Super Netball competition, which replaced the Trans-Tasman ANZ Championship in 2017. The new all-Australian league provided the opportunity to increase Netball NSW’s presence at national level with the formation of GIANTS Netball alongside the NSW Swifts giving aspiring netballers across the state two professional franchises to aim for. Carolyn joined the Hockey One League Board in July 2019.
Alexandra El-shamy

Alexandra El-shamy

Alexandra El-Shamy has worked in sports business and administration for nearly twenty years. Her current role as General Manager of Commercial and Marketing at Paralympics Australia encompasses many aspects relevant to H1 from sponsorship, fundraising, licensing and broadcast to marketing. Alexandra joined the Hockey One League Board in July 2019.
Martin Kelly

Martin Kelly

Martin Kelly has worked in senior marketing roles for businesses here and in the UK, bringing more than 25 years’ experience to the board from industries as diverse as IT, insurance, education, banking and sport. He is the father of two hockey players and has had significant involvement in hockey through his role as Group Marketing Manager for Sportscover, a sports insurance underwriter who sponsored the Champions Trophy. Martin joined the Hockey One League Board in July 2019.
Adam Clifford

Adam Clifford

Adam Clifford is a communications professional, covering hockey in Tasmania for News Corp for eighteen years, and continues to achieve outstanding coverage and profile for the sport in that state at all levels and across multiple media platforms. Adam is also a primary school teacher and Lead Organiser of the Australian Education Union – Tasmania Branch. Adam was previously a Director of Hockey Tasmania from 2015 to 2021, leading transformational change in the Promotion & Communications portfolio, a former AHL & NZ National League player as well as a coach at Premier League level. Adam joined the Hockey One League Board in May 2021.
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