Hockey NSW – NSW Pride partner with global apparel leader New Balance

Hockey NSW are pleased to announce a 3-year partnership with global apparel leader New Balance to be their official apparel supplier of all state representative team programs, staff and event apparel for Hockey NSW’S Hockey One teams NSW Pride. This partnership will commence 1 October, 2023.

We are also pleased to welcome Belgravia Sports Apparel (BA) as a partner in this arrangement. BA are the Australasian elite teamwear partner of New Balance supplying both supporter and performance products for all elite partners.

This new partnership sees Hockey NSW join a New Balance stable that includes professional sporting organisations such as Cricket Australia and Netball Australia along with several professional sporting Clubs throughout Australia.

New balance has expanded its Hockey presence in the past few seasons with Hockey NSW joining New Zealand Black Sticks, Hockey SA and NT as partners adorning the NB brand.

This exciting partnership was officially launched today at an event held at Sydney Olympic Park Hockey Centre attended by New Balance State Manager Gary Crowfoot and Hockey NSW CEO Emma Highwood, Hockey NSW Board members, players and staff.

This announcement is a huge boost to Hockey in NSW. To partner with a global brand like New Balance, especially with the upcoming Hockey One season just around the corner and with NSW Pride Men and Women’s team defending champions it certainly is an exciting time for NSW Hockey.

Hockey NSW CEO Emma Highwood speaking at the partnership announcement event earlier today said, “It gives me great pleasure to welcome New Balance through Belgravia Apparel as a partner of Hockey NSW.”

“To have a global brand with such a rich sporting history like New Balance on board is a great thrill. We are looking forward to working with the team at Belgravia Apparel to offer our athletes, staff, members and fans great quality sporting apparel with technology at the forefront”.

New Balance GM AU and NZ Dean Howard believes there’s a strong brand alignment with Hockey NSW and looks forward to growing this new partnership in 2023 and beyond.

“At New Balance our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes or propelling everyday athletes to live a healthier, more active lifestyle.”

“We cannot wait for the New Balance logo to take pride of place on all playing kits, which has been designed to offer the perfect blend of performance technology and style,”

The greater NSW Hockey community are poised to benefit from the brand alignment, with the opportunity to tap into exclusive sales windows across all New Balance product offerings.

To browse New Balance’s full range, visit:

Hockey NSW look forward to continuing to share exciting updates with New Balance over the course of the partnership.

NSW Pride Memberships are on sale now – click here to buy your Membership today!